MAP policy applies to webpage, website, e-commences and auction type sites that sell Niagara Industries products.
Resellers of Titan® products are free to advertise promote or sell the products of Niagara Industries at any price they choose in their sole and absolute discretion under the MAP policy.The MAP policy applies to all advertisements of MAP products in any and all media, including but not limited to flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, television, radio, and public signage, as well as internet sites, social media sites, apps, or any other electronic media.and may not sell the products to any other person or entity which advertise or otherwise promotes the products at a net price less than MAP
The MAP policy does not apply to solely on-premise or in-store advertising that is not distributed to customers outside of their store; any email newsletters sent to your customer database.
It shall not be a violation of this MAP policy to advertise that a customer may “call for price” or “email for price," or to use similar language, specifically with respect to Titan® products, so long as no price is listed.
It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.
From time to time, Niagara may permit resellers to advertise MAP products at prices lower than the MAP retail price. In such events, Niagara reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.